Each project is an honest look at how I think — the research, the detours, and the moments when everything clicks.
I'm Laiba — a UX/UI designer who believes the best websites feel like a warm welcome, not a locked door. I've spent the last three years designing for small brands, ecommerce founders, and service businesses who want their online presence to finally look like and feel like the care they put into their work.
My background sits at the intersection of developing, visual design, and retail, which means I think about websites the way a good shop owner thinks about their storefront. What's the first impression? Where does the eye land? Does this feel like somewhere I'd want to spend time?
When I'm not in Figma, you'll find me at a café, reading design theory, or thrifting clothing for a already overfilled closet.
We start with a conversation about what you do, who you serve, and what's not working. No jargon, no pitch deck.
I dig into your audience, competitors, and data. Then we shape the direction together before I ever open Figma.
Two rounds of design, real feedback welcomed. I want you to love it, not just nod politely.
We ship it. Then I stick around for a month to make sure everything's humming like it should.
Whether you've got a clear brief or just a half-formed idea and a cup of coffee, I'd love to hear from you.
laiba951@gmail.com ↗